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A set of principles I try to practice every day at work.
Be proud of your work and the artifacts you created.
Every file, wireframe, or draft carries a part of your thinking. You're not the pixels, but the ideas behind them. Treat them with respect.
Listen to the feedback, reflect, and improve.
But keep in mind, that some comments hide a clue, some an ego. Dissect them. When it comes to taste — remember, most opinions are borrowed. So don't forget to trust your own.
Design solutions, not Dribbble shots.
Simple — yet not trivial. Beauty fades if it solves nothing. Real work lives in context, not in frames.
Try. Try again. Reiterate.
Understand the creative process as cyclic — it is never final, always evolving. Embrace failure as fuel — you expect friction and learn through it. Have the discipline to repeat with intent, not just rework endlessly.
Be honest with yourself.
Admit when something doesn't work. When you've overdesigned. When you're polishing noise. When you're defending an idea just because it's yours.
Be responsible.
Take ownership. Don't wait for permission to improve something. Responsibility builds trust and opens doors.
Commit.
Add value — not noise. Care about the product, not just the design. What you touch should work better after you.
Create.
Because it's fun. Because that's where it all begins.